Title: Compare and contrast the marketing approaches of Apple Inc. and Dell Inc. consider whether pricing strategy is a key factor in their success. Introduction: • Laptop personal computers and its importance to our daily life • Background of Apple Inc. and Dell Inc. on product development (innovation) and their pricing strategies. Thesis statement: This essay will compare and contrast the marketing approaches focusing on laptops product and pricing strategy of Apple Inc. and Dell. Inc. And, explain how the two companies can be successful in their market. Body: • Why these two companies are competitors? • What are competitive advantages of the two companies? • Compare: Laptop computer (product) from two companies. • Contrast: pricing strategy and product specifications Conclusion: Although both selling personal laptop computer, their product offering and pricing strategy are quite different. While Apple Inc. is offering innovation that the result in high price products, Dell Inc. is focusing on more on functional with affordable price kind of products.